隐私政策

Privacy Policy

Yangqian operates this store and website, including all associated information, content, features, tools, products and services, to deliver a curated shopping experience for you (referred to hereinafter as "the Service"). Powered by Shopify, we are able to provide you with the Service. This Privacy Policy sets out how we collect, use and disclose your personal information when you access, use, shop or conduct other transactions via the Service, or otherwise communicate with us. In the event of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with regard to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing and using the Service, you acknowledge that you have read and understood how your information is collected, used and disclosed as described herein.

Personal Information We Collect and Process

For the purposes of this Policy, "Personal Information" refers to information that identifies you or any other individual, or is reasonably linked to you or another person. It excludes anonymized or de-identified information that cannot be used to identify or be reasonably associated with any individual. Subject to how you use the Service, your location and applicable laws, we may collect and process the following categories of Personal Information, as well as inferences derived therefrom:

Contact Information: Your full name, residential address, billing address, delivery address, phone number and email address.
Financial Information: Credit card, debit card and financial account numbers, payment card details, financial account records, transaction logs, payment methods, payment confirmations and other payment-related information.
Account Information: Your username, password, security questions, preferences and general account settings.
Transaction Information: Records of items you browse, add to cart or wishlist, as well as your purchase, return, exchange, order cancellation history and other transaction records.
Communication Records: Information you provide when contacting us, such as details submitted for customer support requests.
Device Information: Details about your device, browser and network connection, your IP address and other unique identifiers.
Usage Information: Data relating to your use of the Service, including how and when you browse or interact with our platform.

Sources of Personal Information

We may collect Personal Information from the following sources:

Directly from you: When you create an account, access or use the Service, contact us or otherwise provide information to us.
Automatically collected via the Service: Data gathered from your device when you use our products or services or visit our website, including information obtained through cookies and similar tracking technologies.
From our service providers: Parties we engage to deliver technical support and collect or process your Personal Information on our behalf.
From our business partners and other third parties.

How We Use Your Personal Information

Depending on your interactions with us and the services you use, we may use your Personal Information for the following purposes:

Providing, customizing and improving the Service

We use your Personal Information to deliver the Service, including performing contractual obligations, processing payments, arranging order delivery, saving your preferences and favourite items, sending account notifications, handling purchases, returns, exchanges and other transactions, creating and maintaining your account, arranging shipping, processing return and exchange requests, enabling customer reviews, and delivering a personalized shopping experience such as product recommendations based on your purchase history. We may also use your information to optimize and enhance the Service overall.
Marketing and Advertising

We use your Personal Information for marketing and promotional activities, including sending you marketing materials, advertisements and promotions via email, SMS or post. We may also display online advertisements for products and services on our platform or third-party websites based on your past purchases, cart items and other activities on the Service.
Security and Fraud Prevention

We use your Personal Information to verify your account, ensure secure payment and shopping experiences, detect, investigate and take action against potential fraudulent, illegal, hazardous or malicious activities, safeguard public safety and maintain the security of the Service. If you register for an account to use the Service, you are responsible for keeping your account credentials secure. We strongly advise you not to share your username, password or other access details with others.
Communication with You

We use your Personal Information to provide customer support, respond to your requests, deliver efficient services and maintain our business relationship.
Compliance with Legal Requirements

We process your Personal Information to comply with applicable laws and respond to valid legal proceedings, including requests from law enforcement and government authorities. This also includes conducting investigations for civil discovery, pending or ongoing litigation and other adversarial legal matters, as well as addressing potential violations of our terms or policies.

How We Disclose Your Personal Information

Under specific circumstances, we may disclose your Personal Information to third parties for legitimate purposes in accordance with this Privacy Policy, including:

Disclosure to Shopify, suppliers and other third-party service providers who perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, order fulfilment and shipping.
Disclosure to business and marketing partners for the provision of marketing services and targeted advertising. For example, we work with Shopify and third-party services to deliver personalised ads based on your online activities across different merchants and websites. Our business and marketing partners will use your information subject to their own privacy policies. Depending on your location, you may request us to stop sharing your information for targeted advertising and marketing based on your cross-platform online activities.
Disclosure where you instruct, request or otherwise consent to the release of specific information to third parties, such as for product delivery, or when you use social media widgets or integrated login features.
Internal disclosure within our affiliates and corporate group.
Disclosure in connection with business transactions such as mergers or bankruptcy proceedings; to comply with statutory obligations including subpoenas, search warrants and similar legal demands; to enforce applicable Terms of Service and policies; and to protect the rights of the Service, our users and other parties.

Our Relationship with Shopify

The Service is hosted by Shopify. Shopify collects and processes Personal Information related to your access and use of the Service to deliver and improve its services. Information you submit via the Service will be transmitted and shared with Shopify and other third parties, which may be located outside your country or region, for service delivery and improvement.

We use certain Shopify enhanced features to support business development and optimization. These features integrate data collected from your interactions with our store, other merchants and Shopify. To operate these features, Shopify may use your Personal Information generated from such interactions. In these cases, Shopify acts as the data controller for your Personal Information and will respond to your requests regarding your data rights for the above purposes.

For full details on how Shopify uses your Personal Information and your corresponding rights, please refer to the Shopify Consumer Privacy Policy. You may exercise certain rights relating to your Personal Information via the Shopify Privacy Portal according to your location.

Third-Party Websites and Links

The Service may contain links to websites and online platforms operated by third parties. When accessing these unaffiliated and uncontrolled third-party sites, please review their respective privacy policies, security rules and terms of service. We do not warrant or assume any liability for the privacy, security, accuracy, completeness or reliability of such third-party platforms.

Information you share on public or semi-public platforms, including third-party social media sites, may be viewed by other users of the Service or such third-party platforms, and we and third parties may use such information without restriction. The provision of these links does not constitute our endorsement of the content, owners or operators of these platforms, unless otherwise stated on the Service.

Children's Data

The Service is not intended for children, and we do not knowingly collect Personal Information from minors within your jurisdiction. If you are a parent or legal guardian and become aware that your child has provided us with Personal Information, please contact us via the details below to request deletion of such data. As of the effective date of this Privacy Policy, to the best of our knowledge, we do not share or sell (as defined under applicable laws) the Personal Information of individuals under the age of 16.

Information Security and Data Retention

Please note that no security system is entirely foolproof, and we cannot guarantee absolute security. In addition, data transmitted to us over the internet may not be fully secure during transmission. We recommend that you do not send sensitive or confidential information to us via unsecured channels.

The retention period for your Personal Information varies depending on multiple factors, including whether the data is required to maintain your account, deliver services, comply with legal obligations, resolve disputes or enforce applicable contracts and policies.

Your Rights and Choices

Depending on your country or region, you may have some or all of the following rights in relation to your Personal Information. These rights are not absolute and apply only in specific circumstances. We may decline your requests where permitted by applicable laws.

Right of Access: You may request access to the Personal Information we hold about you.
Right to Erasure: You may request us to delete your Personal Information stored by us.
Right to Rectification: You may request us to correct inaccurate Personal Information we hold about you.
Right to Data Portability: Under specific conditions and subject to exceptions, you may obtain a copy of your Personal Information held by us and request transmission of such data to a third party.
Manage Communication Preferences: We may send you promotional emails. You may unsubscribe at any time using the unsubscribe link included in our emails. Even if you opt out of marketing communications, you will still receive non-promotional emails such as account and order notifications.

You may exercise the above rights via the channels displayed on the Service or by contacting us using the details below. For more information on how Shopify processes your Personal Information and your associated rights, please visit: https://privacy.shopify.com/en.

We will not discriminate against you for exercising your data rights. We may verify your identity to process your requests as required or permitted by applicable laws. You may appoint an authorised agent to submit requests on your behalf under applicable laws. Before accepting requests from an agent, we will require proof of your authorisation and may also request direct identity verification from you. We will respond to your requests in a timely manner in accordance with legal timeframes.

Complaints

If you have concerns about how we process your Personal Information, please contact us via the details below. Subject to your location, you may appeal our decisions or submit a complaint to the local data protection authority.

International Data Transfers

Please note that your Personal Information may be transferred to, stored and processed in countries or regions outside your place of residence.

If your Personal Information is transferred to destinations outside the European Economic Area or the United Kingdom, we will adopt recognised data transfer mechanisms such as the Standard Contractual Clauses issued by the European Commission or equivalent contractual instruments issued by relevant UK authorities, unless the receiving country is confirmed to have an adequate level of data protection.

Amendments to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our privacy practices or for operational, legal and regulatory reasons. We will publish the revised policy on this website with an updated "Last Updated" date and provide notifications as required by applicable laws.

Contact Information

If you have any questions regarding our privacy practices or this Privacy Policy, or wish to exercise your data rights, please contact us by phone or email at: yangqian20240520@outlook.com